Skiers V SKIMS: Safety v Style

Loathe her or love her, Kim Kardashian is back with another impressive collaboration, this time trading her signature shape wear for ski wear.

The recent collaboration between SKIMS and The North Face has generated significant buzz in both fashion and outdoor communities. This limited-edition collection, launched in December 2024, features a range of winter apparel, including jackets, ski suits, base layers, and accessories, all designed to merge SKIMS’ signature fit with The North Face’s technical expertise.

The “ski-inspired” collection is based on Kardashian’s infamous sleek design and neutral colour palette – ranging from a basic beige to a rich brown. However, one TikTok user (@DaniLolaTravel) has raised concerns that this colour choice is actually dangerous for skiers.

Ski gear is often synonymous with bright colours and “retro” patterns, and it turns out there is good reason for this. Visibility is crucial on the slopes in case of accidents or emergencies, for example an avalanche. Wearing the SKIMS palette may result in you being confused for tree/bark/rocks.

The collection is also under the microscope for its form-fitting silhouette – another classic SKIMS feature. The body-hugging designs may restrict movement or limit the ability to layer appropriately, potentially impacting performance and comfort during skiing. Whereas traditional skiwear often incorporates looser fits to allow for layering, freedom of movement, and enhanced insulation

While some might be forgiven for thinking that this is another episode of Kardashian-bashing, the safety concerns raised here aren’t without foundation – skiing is not a walk in the park!

Ski Safety Tips

Up in the mountains with clear blue skies and snow as far as the eye can see, it can be easy to forget that this picturesque landscape is also inherently dangerous. Skiing is an exhilarating winter sport, but it is crucial to maintain safety standards to avoid injury.

Even if the warnings about the new SKIMS collection fall on deaf ears, wearing the proper ski gear is essential for your comfort and safety. A crucial part of anyone’s ski uniform should be a certified ski helmet – even if you’re a pro!

Before hitting the slopes, familiarise yourself with the ski resort’s trails and choose runs that match your ability. Overestimating your skill can lead to dangerous situations. Be aware of posted signs, boundary markers, and avalanche warnings. Always follow the skier’s responsibility code: yield to downhill skiers, avoid sudden stops, and stay in control.

Always check your equipment regularly for safety. Well-maintained skis, bindings, and boots will help you stay steady and in control. By prioritising these safety measures, you can enjoy the slopes responsibly and confidently.

If proper precautions are not taken on the slopes, you run the risk of an injury:

• Strains and sprains: particularly in the knees, as sudden twists or improper landings can stress the ligaments, such as the ACL or MCL.
• Shoulder injuries: like dislocations or fractures, often result from falls where skiers instinctively brace themselves with outstretched arms.
• Head trauma: Or concussions, can occur in high-speed collisions or falls, underscoring the importance of wearing a helmet
• Lower limb injuries: Fractures can happen if equipment isn’t properly fitted or if skiers lose control.

While these injuries can sound alarming, they’re often preventable with proper technique, a focus on safety, and most importantly, appropriate gear. As with any apparel intended for technical sports, it’s essential to balance style with the practical requirements of the environment to maintain safety and performance standards.